Quality Policy

Consumer safety will always be our top priority. For this reason, the complete process from product procurement to warehousing and finally to distribution of all food products is subject to our quality management system.

We, Gulf JM General Trading Co. L.L.C., strongly aspire to be the leading food and non-food products importer, distributor and exporter in the Middle East. We shall achieve this by embracing a strong sense of customer focus, adopting international best practices, optimizing internal processes, anticipating market requirements and reinforcing team spirit to deliver quality and safe products and services.
Our Principals comply with Quality & HACCP based Food Safety Management Systems, local regulations, customer and in-house requirements. Our main goal is to ensure internal & external customer satisfaction and continuous improvement of our systems & processes at all times.

The HACCP-concept describes systematic methods on how to recognize all critical points, i.e. hazardous procedures or process steps in all stages of operation and how to check and control them, so that health risks for the consumer can be prevented as far as possible, the procedures for dealing with each individual critical point have been established in order to eliminate danger to the product and accordingly to the consumer. With the introduction of the HACCP-concept we ensure our customers that we receive, store, & distribute with care and do everything best to ensure safe food products of high quality.

The limitless ambitions of the company concentrate on acquiring the best level of services based on studied and planned steps in order to achieve its goals part of which are the following:

1. With the utilization of our group resources & professional board of members, experienced & qualified staff members, we have targeted to be in the list of top successful companies in the MENA region.
2. We have the expansion plan of adding other foodstuff & beverages e.g. Sugar, Fruit Juices & pulses, in the near future.
3. Maintain the company’s leadership by achieving steadiness in its capabilities to provide the needs at all times.
4. Establishing communication channels with local, regional and foreign companies to develop an effective partnership.
5. To maintain the effective networking in the food industry. Company remains in touch with the relevant local authorities & Principals to keep updated with the latest standards.